Price Multiplier vs. Price Modifier
There are two basic ways to alter the prices of your products individually by sales channel. Our Amazon and TCGPlayer integrations use the following terminology to help you customize your pricing structure for each of these two sales channels uniquely.
The first method is called a Price Multiplier, which will multiply all of your sell prices by a certain percent before they are sent along to each sales channel. Entering a number of 1.05 would multiply your prices by 105% percent for the sales channel.
The second method is called a Price Modifier, which will add a flat fee that you specify to all of your sell prices. Putting .50 in this field would add 50 cents to the price of each product before that price is transmitted to the sales channel. This method does not scale based on the sell price of the item, which is the primary difference between our Price Modifier and Price Multiplier. Extrapolating further, if sell prices are set to $0.00 for any item or group of items, this modifier would still be added to that $0.00, resulting in those item showing up for sale for 50 cents.
When you set these controls for Amazon and TCGPlayer, they will apply for all products that you sync to these sales channels, regardless of what category they come from. For both the Amazon and TCGPlayer sales channels, you will find these controls here:
For eBay, these controls are found in Step 2 of the "Listing Options" that must be created before listing any products. They are keyworded is a slightly different manner, but the concepts are the same. You can create as many different Listing Options as you want, so eBay actually enjoys slightly more customization for pricing different categories of items.